Sports Betting Web App Design
We redesigned the Betcaddy sports betting companion web app to improve usability and investor appeal.
Summary
Studio Init partnered with BetCaddy to transform their prototype web app into a sleek, user-friendly sports bettingplatform. By focusing on usability and clean design, we helped elevate their investor position and made the product more engaging for end-users.
BetCaddy web app after our redesign.
BetCaddy approached us with a challenge: their web app design was underwhelming, and both investors and users found it clunky and difficult to navigate. The interface lacked cohesion, appeared overly basic, and didn't convey the level of sophistication expected in their niche. Recognizing the critical need for improvement, our team conducted a complete design overhaul to reimagine the app's user experience and visual presentation.
Information dense modal, redesigned for usability.
We started by analyzing user feedback and identifying the pain points that hindered engagement. Through a series of design sprints, we refined the navigation, introduced a more intuitive layout, and prioritized clarity and ease of use. Our approach was centered on simplifying the interface, ensuring that each element served a purpose and aligned with BetCaddy's core value propositions. This was not just a visual refresh, but a strategic redesign aimed at enhancing usability and maximizing the app's impact on users.
Betcaddy on a variety of devices.
The new design also resonated strongly with investors. By presenting a polished, professional product that matched BetCaddy's ambitions, we were able to help them strengthen their position in the market. The end result was a platform that looked modern, performed seamlessly, and significantly improved user satisfaction. The transformation was more than cosmetic—it was a turning point that provided BetCaddy with the confidence and credibility to grow and succeed.
You can learn more about Betcaddy here. Give their beta a try!
Press Coverage
Category
iOS Development
Backend on AWS
Geolocation Tech
Store Design
